Advertising definition, the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. This kind of activity is an extension of the Public Relations (PR) activity done by the company to improve its image in the minds of the general public and increase its goodwill. Place (Distribution) 4. Rural Marketing Strategies in India: Product, Pricing, Place and Promotion Rural Marketing Strategy # 1. ADVERTISEMENTS: In this article we will discuss about the rural marketing strategies adopted in India. Rural media We will define it as a media outlet that has as its primary audience i.e. What is Rural Marketing – Meaning and Scope. Learn about:- 1. : to get more customers by advertising. See more. Promotion. a population outside a metropolitan area 2 3. In rural areas, agriculture is the chief source of livelihood along with fishing, cottage industries, pottery etc. Pricing 3. 3. Product: In simple terms, a product is anything that satisfies human want (customers) and […] in about 6,38,365 villages. definition, "Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor". Radio advertising has the advantages of reaching the people both in urban and rural areas. Window Display: This is a means of advertising whereby goods are carefully and attractively displayed on a window in such a way that people are attracted to it. Four billion people worldwide live in rural areas while in India 74 per cent of the populationreside in rural areas, spreading over 3.2 million sq. Due to stiff competition in domestic as well as global markets, companies are now moving from urban areas to rural areas. It is usually designed by an advertising agency for a sponsor or brand and made public by various media. km. Rural marketing, on the other hand, would be any strategy that best reaches a rural population, such as those people who reside in more pastoral or country-type settings. The AMA points out that advertising is a tool of marketing along with the product and its packaging, price, distribution and personnel selling. Rural areas are also known as the 'countryside' or a ‘village’ in India. Corporate advertising is the advertising done for an entire institution/ company/ organization and not for individual brands or products. Advertising is how a company encourages people to buy their products, services or ideas.Advertising is one element of marketing, which also includes design, research and data mining.. An advertisement (or "ad" for short) is anything that draws good attention towards these things. Product 2. Agricultural marketing covers the services involved in Gilmaan moving an agricultural product from the farm to the consumer.These services involve the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy farmers, intermediaries and consumers.