While aesthetic styles have certainly come and gone, the guiding principles of Swiss design have never left us and have served as the foundation for graphic design ever since. The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, the Netherlands, and Germany in the 1920s and was further developed by designers in Switzerland during the 1950s. By stripping away the embellishments, Swiss Style eliminates distractions for the viewer and allows the information-heavy design to be read and studied rather than merely seen and admired. The last few weeks I’ve been looking at the industry shift to a flatter design aesthetic. Perpetually curious about everything design, we report on, curate and celebrate visual culture, the makers of that culture and the expression of graphic design in all its forms and mediums. Swiss Design got its start in post World War II Switzerland, though historians prefer the name International Style of Design. A few times throughout this series I mentioned that flat design takes much of its influence from Swiss or the International Style of Design and I thought it would make sense to take a quick look at Swiss design and the principles that guide it. ___________________________________________________________________. I want to think about how the web differs from print and what those differences suggest for what we’ll build on the new foundation of flat design. At an altitude of 2,883 metres and nestled among the glaciers and imposing peaks of the Valais Alps, the new Monte Rosa mountain refuge rises from the icy landscape like a giant sparkling shard of rock crystal. (For example, in most pendulum wall clocks, it swings once every second.) While I do think a lot of flat design gets formulaic and simply strips away all depth, I do think done well it’s a good thing. In other words they believed form follows function. Bauhaus: Ninety Years of Inspiration 3. It’s a style of design that favors minimalism. The term swiss army knife is thrown around a lot when discussing the SOLID principles. Communication through objective simplicity was a guiding principle of Swiss Design. Home / Blog / Web Design / Swiss (International) Style Of Design: The Guiding Principles That Influence Flat Design. As something of a recap let me pull out some of the words I’ve used throughout this post to describe the principles behind the International Style of Design. 1. They used a scale of size in their type to control flow through their design and create rhythm within it. I hadn’t really thought about that, but now that you mention it, it’s seems obvious. Sure. Swiss Design is widely admired for its clean lines, objectivity, and readability. Software Engineer at www.thetradedesk.com. That said some “flat design” is done quite well and becomes part of the brand. While asymmetrically organized, the underlying grid would help create a visual unity throughout. It does summarize some flat design, doesn’t it? We need to refactor that shit. Because of this, the typefaces chosen to represent Swiss Style are those that really hone in one the movement’s key principles: Probably the most influential typeface for this movement, Akzidenz-Grotesk was released by the Berthold Type Foundry in 1896 and was arguably the first of its kind. The Swiss were definitely practitioners of minimalism. Basically, they say that classes should rely on interfaces or abstract classes for any outside dependencies they need, and not instantiate concrete objects themselves. An oscillator is a device which moves backwards and forwards at a regular speed. That's why I've built the Swiss Innovation Academy. In the book Tschichold arranged the principles of modernism as they applied in typography, printing as well as graphic-design. As well as creating design work Muller-Brockmann was also well-known for teaching design, he taught as well as giving speeches at a number of well-known institutions around the world, these included, Kunstgewebeschule in Zurich from 1957 to 1960, and was also a guest lecturer at the University of Osaka from 1961 and the Hochschule fur Gestaltung, Ulm from 1963. The constructivist themes were often quite minimal, and often the artwork was broken down to the most basic element. But sleep is an important part of your mental and physical health and is essential. Semiotics, the study of signs and sign-using behavior. Thanks Nick. Not only do they cover one third of the country’s surface area, but they are also of major historical, geopolitical and economic importance. First time visitor to your blog. The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, the Netherlands, and Germany in the 1920s and was further developed by designers in Switzerland during the 1950s. Roughly every 25 years, Switzerland holds a National Exhibition. His compositions, having been influenced by Ernst Keller’s teachings, often made use of typography over illustration. By the way there’s a contact page though it’s buried a little in the About section on the site. It might just take you a bit longer to slice that turkey with your 3 inch blade. They attempted to remove all that was unnecessary and emphasize only the necessary. The goal for visual order and organization naturally calls for a heavy use of typographic grids, which offer a systemized way to present a clear message. Even though Switzerland tops the world rankings for rail travel by passenger-kilometres per capita, the car remains the country's favourite means of transport. When used to either highlight a specific item in a design or to create continuity across different designs, Swiss designers chose the repeated use of shapes when they craved unity and structure. Objective photography was seen as an excellent way to communicate. The goal was clarity, order, and a universally understood visual language. The swiss army knife does not implement any interfaces (it's a freakin knife, yoh). The Properties of the Swiss Style. Basic Color theory — Everyone should know, Updating Confetti for Adobe XD to a Non-Blocking User Experience, Designing to support the exchange of food and eating practices between remote, inter-generational…, Microsoft’s Trickiest Product Might Be Its Most Important.